Coaching is hard to price because it's hard to see. Make your value tangible and your rates easy to justify.
Discovery call goes great. You connect, they're engaged, you explain how you can help. Then you share your rate and they say:
The problem isn't your coaching. It's that they have unanswered questions:
When clients see structure, accountability, and a clear journey, your rates stop feeling expensive and start feeling justified.
Build your coaching into phases with clear milestones. Prospects see a system, not just sessions.
Every client gets their own space with your logo and colors. You look like a premium investment.
Check-ins and progress tracking keep clients engaged. They see results, so they stay.
Turn your coaching into a visible program with phases, timelines, and clear outcomes.
Each client gets a branded portal where they see their progress, notes, and next steps.
Check-ins, session insights, and accountability tools make your coaching feel worth every dollar.
Same coaching. Premium presentation. Completely different perception.
Sarah, a career transition coach, was charging $150 per session. But coaching felt intangible to prospects. They couldn't see what they were buying. Clients would book a few sessions, see some progress, then disappear. She was stuck trading time for money with no predictable income, and prospects always wanted to "start with just one session to see how it goes."
Sarah packaged her coaching into a "90-Day Career Breakthrough Program" using CoachUI. Instead of selling sessions, she sold a transformation complete with a branded portal, clear phases, workbooks, progress tracking, and session summaries. Same coaching, completely different perception.
Her next prospect didn't ask about hourly rates. They saw the program, understood the journey, and said: "This is exactly what I need." Sarah went from $150/session to $4,800 program packages, and her close rate actually increased.
Everything you need to make your value tangible and keep clients engaged through the entire journey.
Build your coaching into a visible structure prospects can see before they buy.
Clients see your practice, not a generic tool. Every touchpoint reinforces your credibility.
Keep clients engaged between sessions so they get results and stay through the program.
Every session becomes a documented coaching artifact with summaries, insights, and next steps.
"Clients immediately started engaging with their session note summaries and action items. It reduced their need to search their emails or memories for what we discussed. I'm excited to grow my coaching practice with CoachUI."
"The app is really well designed for ease of use. It offers powerful functionality but keeps it simple. The participants in my program are really enjoying it—I've seen a huge uptick in activity."
"CoachUI has given me an all-in-one place to manage my coaching clients. The custom branding makes my practice look professional and adds real value to my business."
If CoachUI helps you close one extra deal—or raise your rates by $500—it's paid for itself ten times over.
For coaches building their practice
For coaches ready to scale
For coaching organizations
Make your coaching visible. Make your rates easy to justify.
14-day free trial. No credit card required.